We said that when Persil and Turmepa came together to deep clean Seas from 264,069 litres of wastewater and ensured that 2 million litres of seawater remained clean for sea life.
We also said #derintemizeniztemiz (the sea is clean if we are deep clean) to bring together the reference of the deep cleaning power of Persil and the clean seas vision of Turmepa.
KV of the project, we drew a washing machine in the sea with the elements of sea life such as an island, whale, waves… After the outline, we attracted a vortex at the heart of the creative and cleaned the trash with the 3D animation.
To make awareness on digital, we created a “deep info” awareness video concept focusing on the possible threats to sea life.
“We deep clean not only the laundry but also the sea!”
