Macro Center opened Kiosk stores that offer both shopping and experience with delicatessen and alcohol varieties in Istanbul in 2021.
The brand opened stores with different brandings, but they were still trying to catch the premium line it had captured in Macro Center.
At the first step for the Kiosk re-branding, we determined the premium color of whiskey as the main color of the brand and added a sharp, glossy texture like whiskey.
While designing the font of the kiosk, we transformed the < in the letter K into the icon that defines the Kiosk.
It has become both the sign leading to the Kiosk and the main icon of the brand.
We narrated the alcohol and its accompaniments offered by the Kiosk on a single wall with typography and drawings.
