An unforgettable evening of art, fashion and music bringing together more than 250 members of the city’s coolest community, a designed crowd by us.
Hugo Boss brought the collection to life with a theme named “Global Traveler”, also became the concept of the launch event, orchestrated by a global trendsetter of Turkey, Ece Sukan.
The format featured cocktails and an incredible selection of food curated directly by Cem Mirap from his own gastronomic travels around the globe.
In collaboration with GQ Turkey, Emaar Art Center, located next to the Hugo Boss Store, was transformed into an exposition of Tamer Yılmaz Photographs of “10 Global Travelers of Turkey”.
So delivered an art event that generated substantial social buzz and editorial coverage on the night.
The event was also rewarded as “Best Case among Hugo Boss events with Best Crowd Design & Space Management.”
