Official country launch event of Authentic Beauty Concept, a Berliner Vegan Premium Hair Care product only available at selected hair salons.
We started to create from the very beginning, designed real micro-influencer gangs with authentic lifestyles, made local video content, preparing and managed social media accounts whole the campaign timeline.
In the end, we organized a launch day at Studio 212, with a session for selected hair artists and one other for influencers.
